Case Study:
Visual Identity & Website
Client: A Japanese x Korean x Mediterranean hand roll restaurant located in Hallandale Beach, Florida.
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Phone:
+1 760.695.7133
Email:
Background
Project Goals:
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Develop a visual identity to curate the restaurant space and brand feel.
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Create a website to provide information and maximize reservations.
Business Goals:
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Generate buzz around the restaurant's launch.
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Establish a "local favorite" identity.
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Emphasize the innovative fusion of food genres.
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Brand Personality:
Hip, warm, inviting, and appealing to the younger generation.
"With the start of any business, there are so many ideas that are hard to articulate to someone who is supposed to help build it. Then there is SUMMR Creative, a collective of talented individuals who not only are able to understand your vision, but rather collaboratively develop and refine it. Being able to verbalize what we were looking for and get a product that is a better vision than what was first thought is beautiful and so rewarding."
- Tae L., Casa Crudo Founder
Our Approach
Visual Identity
Website Development
Concept Development: Crafted a compelling and inviting tone that aligns with the restaurant's mission and personality.
Design Elements: Created a cohesive brand kit featuring a modern logo, color palette, typography, and visual assets that reflect the innovative fusion cuisine and the warm, hip atmosphere.
User Experience: Designed an intuitive and visually appealing website layout focused on ease of navigation and user engagement.
Content Strategy: Developed inviting and colloquial website copy that resonates with the target audience and conveys the brand's unique story.
Reservation System: Integrated a seamless reservation system to maximize bookings and enhance user convenience.
SEO Optimization: Implemented SEO best practices to ensure the website ranks well in search engines, driving organic traffic and increasing visibility.
Take a closer look...
Results
Visual Identity:
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Successfully translated the brand's personality into visual elements that enhance that aligned to the physical space and overall brand experience.
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Created a strong, recognizable brand identity that resonates with the local community and target audience
Website Performance:​
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Optimized website traffic through effective SEO and engaging content.
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Achieved a user-friendly design with engaging content, guiding people to reserve a table.
What else does SUMMR provide?
SUMMR focuses on authentically translating your business in the online world in ways that make your ideal audience actually stop scrolling & buy.
Brand Identity​
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Brand Messaging & Market Position​
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Visual Identity
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Social Media Strategy
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Content strategy built to convert followers to cutomers
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Website
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Design & Development
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E-Commerce
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SEO
